Ons werk aan de SDG's
Tackling malnutrition in NigeriaKnorr’s Green Food Steps to improve health and livelihoods
Knorr has launched its new social mission, taking a holistic approach to tackle malnutrition and improve the health and happiness of a billion people.
Combining Fork, Fortune and Farm, the mission focuses on unlocking flavour and goodness from everyday food through nutritious cooking behaviour, change interventions and the introduction of iron-fortified Knorr cubes. It also provides opportunities for people to earn a sustainable income, and supporting smallholder farmers who grow the brand’s essential ingredients.
Knorr unveiled its pilot campaign in May 2015, with a programme in Nigeria which aims to improve the health of thousands of women and teenage girls by making nutritious cooking affordable, simple, and desirable.
Unilever aims to tackle malnutrition by:
Championing nutritious cooking via a behaviour change programme called Green Food Steps and iron-fortified bouillon cubes. The Green Food Steps programme seeks to reduce the prevalence of iron deficiency anaemia among young women. Anaemia affects almost every second woman of reproductive age in Nigeria, and approximately 50% of the cases are caused by a lack of iron in the body which can result in tiredness, dizziness and lack of concentration, among other symptoms.
The Green Food Steps program consists of three simple steps: toss greens into stews (popular dish in Nigeria), stir them in, and crumble the new iron fortified Knorr cube for a more nutritious dish. Three simple steps making it is easy for people to change their cooking habits without compromising on flavour, time, or cost.
In 2016, this helped over 70,000 mothers and daughters understand the importance of an iron-rich diet.
And through the ‘Gbemiga’ (‘lift me up’) programme, Knorr trains local women to become entrepreneurs and ambassadors for nutrition, partnering with the Global Alliance for Improved Nutrition (GAIN) and Growing Business Foundation and Society for Family Health.
Lead business line
Global Alliance for Improved Nutrition (GAIN), the Growing Business Foundation (GBF), Society for Family Health (SFH), International Fund for Agricultural Development (IFAD)
Impact on primary SDG
Impact on other SDGs
Targeted Region of execution
januari 2015 End date
70.000 in 2016