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Companies must align their strategic goals with social and environmental impact and not just the economic results of the company. In a study – conducted by Accenture on behalf of the DSGC – AkzoNobel, DSM, FrieslandCampina, Heineken, KLM, Philips, Shell and Unilever give concrete examples on how this can be realised internally in the organisation. They want to inspire other companies by sharing their experiences.

Over 250 companies have signed the statement 'Dutch companies endorse sustainability in COVID-19 recovery’, in which they pledge support for taking sustainability as the cornerstone in the COVID-19 recovery plans. Led by Jan Peter Balkenende, chairman of the Dutch Sustainable Growth Coalition (DSGC), the statement is presented to Minister Kaag on June the 19th; the day on which the European Council will discuss the COVID-19 recovery plan.

Since Prime Minister Rutte announced the first precautionary measures against the spread of the Coronavirus, Dutch society has shown solidarity and everyone is fully committed to take care of sick and vulnerable citizens. The government and the business community are also working closely together to limit the economic damage, so that people can retain their work and income. The members of the DSGC also focus on solving problems related to the Covid-19 crisis. This focus, combined with the precautionary measures taken by the government, means that the external activities of the coalition will be postponed. An internal review will be conducted in the coming period to see whether the connections within the coalition can help to support the chosen approach to tackle the crisis.